Privacy Policy

Golfbreaks is one of the world’s largest and longest established golf travel companies with over 25 years of experience in organising golf breaks, vacations and tournament experiences at over 2,500 resorts and golf courses throughout the USA, Scotland, Ireland and other Worldwide golfing destinations.

At Golfbreaks, we are strongly committed to keeping the personal information collected of individuals that visit our website and make use of our online facilities and services (‘user’ or ‘you’) accurate, confidential, secure and private to provide a safe, enjoyable and productive customer experience. This commitment extends and is respected by our knowledgeable, experienced and telephone-based sales team headquartered in Charleston, South Carolina. Please read this Privacy Policy before using the website or submitting any personal information.

In this Privacy Policy, references to ‘Golfbreaks’, ‘Golfbreaks.com’, 'Golfbreaks', ‘we’, ‘us’ or ‘our’ mean Golfbreaks Incorporated (trading as Golfbreaks and with URL https://www.golfbreaks.com/en-us/). This Privacy Policy Agreement applies to Golfbreaks, and thus it shall govern any and all data collection and usage thereof, including how your personal information is collected, used, and shared when you visit, book reservations or make a purchase from our website at https://www.golfbreaks.com/en-us/ as well as any other media form, media channel, mobile website, or mobile application related or connected thereto (the ‘website’ or ‘site”) or through our customer service agents.

Through the use of this website, you are hereby accepting the terms and conditions stipulated within this Privacy Policy. If you are not in agreement with our terms and conditions, then you should refrain from further use of our site. You can see the date the policy was last updated by looking at the “Last Updated” date shown at the end of this Privacy Policy document. Any changes will only apply to activities and information on a going forward, not retroactive basis. Golfbreaks reserves the right to update and/or change the terms of our privacy policy, and as such we encourage you to periodically review this statement to stay informed of how Golfbreaks is protecting your information. Your continued use of our services (including without limitation using our website or submitting any personal information) following the posting of any updates or changes to our terms and conditions shall mean that you are in agreement and acceptance of such changes.

Note: The privacy practices set forth in this Privacy Policy are for this website only. If you link to or utilize other websites, you must review the privacy policies posted at those sites. It is highly recommended and suggested that you review the privacy policies and statements of any website you choose to use or frequent as a means to better understand the way in which other websites garner, make use of and share information collected.

If you have any questions or concerns regarding the Privacy Policy Agreement related to our website, please feel free to contact us via email at [email protected], by telephone at (+1) 844.676.4653; or at the following mailing address 474 Wando Park Blvd (Suite 204), Mt Pleasant, SC 29464

When you use our website we collect personal information from you in a variety of ways, described as follows:

Information Directly Provided By You

When you create an account, book a reservation, make or attempt to make a purchase through our website, or otherwise use our website for researching and booking your vacation, Golfbreaks collects personally identifiable information including, without limitation, your first & last name, address, email address, phone number, payment information (including credit card information and billing address), travel preferences and habits, destination information desired, and golfing profile.

We may collect other information to assist you with your travel plans including but not limited to, passport number, driver’s license or other government-issued identification number, date of birth, gender, arrival and departure locations and times, airline, hotel or car rental frequent loyalty numbers, known traveler and global entry number, and other related travel information. We will also collect login details such as username and password when you create an account.

Information About Your Travel Companions

When you make a reservation for your minor child or someone else through our website, we will request personal information about that individual. As a parent or legal guardian of said minor child you hereby consent to providing us with their personal information. In the event you are making a reservation for someone else through our website, you should obtain the consent of said individual prior to providing us with their personal information. The information you provide will only be available to be viewed or modified through your individual account. If another member of your party wants to amend or delete their information themselves they can contact us directly as described above.

Information That We Collect Automatically

When you visit the website, we automatically collect certain information about your device, including information about your web browser, IP address, time zone and the cookies that are installed on your device. Additionally, as you browse the website, we collect information about the individual web pages or products that you view, what websites or search terms referred you to the website, and information about how you interact with the website.

We collect device information using the following technologies:

• “Cookies” may be used on some pages of our site. Cookies are small pieces of data stored on your device or computer and often include an anonymous unique identifier. Cookies assist us in providing a more customized website experience. You can choose to refuse or delete cookies by altering your browser preferences. If you choose to do so then you may not be able to use some portions of our website, however, most pages should still work fully in your browser. A list of all the cookies that we use and what we use them for are set out in our Cookie Policy. For more information about cookies, and how to disable cookies, visit http://www.allaboutcookies.org.
• “Log files” track actions occurring on the website, and collect data including your IP address, browser type, Internet service provider, referring/exit pages, and date/time stamps.
• “Web beacons,” “tags,” and “pixels” are electronic files used to record information about how you browse the website.

Information We Collect When You Communicate With Us Via Social Media

Social Media: If you make use of any of our social media features on our website or otherwise through a social media provider, we may access information about you via that social media provider in accordance with their privacy policy, including your social media login usernames, IDs, and email addresses.

Information We Collect When You Communicate With Us By Phone Or Live Chat

Call & Live Chat Monitoring and Recording: Calls to and from our customer service teams may be recorded or monitored for quality control purposes, to protect us in the event of a legal dispute and for staff training. Call recordings will be maintained consistent with this Privacy Policy. Any personal information obtained from you during the call will be treated in accordance with the provisions of this Privacy Policy. Any interactions you have with us through our website, such as chat, may be recorded and monitored for quality control purposes, to protect us in the event of a legal dispute and for staff training. This information will also be processed and maintained consistent with this Privacy Policy.

Cart Abandonment

We use cookies and similar tracking technologies (such as pixels, tags, and session identifiers) on our website to understand how visitors interact with our services. This may include tracking when a customer adds products to their inquiry, wish list, initiates checkout, or leaves our website without completing an inquiry or booking.

If you have opted in to receive promotional text messages from us, we may use information collected through these technologies to send you reminders about incomplete inquiries, bookings or wish list items.

Cart abandonment reminders are sent only to users who have provided prior consent to receive marketing text messages. Message frequency varies. Message and data rates may apply.

You may opt out of receiving promotional text messages at any time by replying STOP. Reply HELP for help or email [email protected].

We do not sell, rent, or share mobile phone numbers or SMS consent information with third parties for their own marketing purposes.

We use the information we collect for a variety of purposes supporting our business uses, including without limitation the following:

• Making travel reservations on your behalf
• Creating an account with us
• Providing you with invoices, travel communications and updates for upcoming trips
• Processing your payment information to complete your orders
• Communicating with you
• Screening our orders for potential risk of fraud
• Providing you with information or advertising relating to our products or services (with applicable opt-out features)
• Optimizing and improving our website, and review usage and data information
• To recognize you as a previous visitor and remember any preferences that may have been set
• To display ads and offers that are more relevant to you
• To track various aspects of our website, such as visitor traffic and user actions
• To create customer mailing lists and send our customers promotional pieces or other mailings
• To run marketing campaigns, improve our customer service, and send you periodic notifications relating to your reservations and orders

You can contact us about updating or accessing your information through our contact information above.

Marketing communications

We would like to be able to send you details of our offers and promotions by email, telephone, SMS and/or post. We have established an online preference center so that you can tell us at any time what marketing communications you would like to receive. You can change your preferences at any time by simply updating your preferences in your online account, by using the unsubscribe link included in our emails and SMS, or by contacting us directly. Within the preference center you can opt in or out to different types of marketing communications from us, and we also allow you to set content preferences, which we use to help personalize the marketing messages and offers you see across our marketing communications, website and mobile app. These preferences influence the relevance of the content you see, but do not affect whether you receive marketing communications through a particular channel.

If you have made a booking, sent us an enquiry or otherwise actively expressed an interest in our golf breaks, we assume that you are happy to receive marketing communications from us and will opt you in to receiving them unless you tell us otherwise. You can opt out from marketing communications at the time you first time you communicate with us and at any time after that via the preference center or through any of the other means set out below. In other cases, we will only send you marketing communications you have expressly opted in to receive them. By opting-in you can choose which marketing communications channels we use to contact you e.g. email, SMS etc.

You can opt-in or opt-out of marketing communications at any time by:

• Amending your preferences on our online preference center;
• Subscribing or unsubscribing online for particular communications such as email;
• Telephoning us on (+1) 844.676.4653;
• Emailing us at [email protected];
• Writing to us at Golfbreaks, 474 Wando Park Blvd (Suite 204), Mt Pleasant, SC 29464

Where you have consented to do so, we may also use your personal data to keep you informed about the selected partner offers that may be of interest to you.

Personalization and content preferences

We use information about your bookings, enquiries, browsing behavior, interactions with our communications and your content preferences to personalize the content and offers we show you. This personalization may take place across our marketing emails, website and mobile app.

Personalization is intended to make our communications and digital experiences more relevant and useful. You can update your content preferences at any time through your online preference center.

If you opt out of receiving marketing communications through a particular channel, we will stop sending marketing through that channel regardless of any content preferences we hold.

UXCam

We may use UXCam, which is an analytics solution. UXCam may record: Screens visited, Interaction patterns (such as screen actions, gestures: taps, scrolls), and Device details (Type, Version, Model, Operating System). We are using the information collected by UXCam to improve our app.

UXCam does not collect personally identifiable information and does not track your browsing habits across apps. For more information see Privacy Policy for Information Collected by the UXCam Service.

Contentsquare

We may use Contentsquare, which is an analytics solution. Contentsquare may record: Screens visited, Interaction patterns (such as screen actions, clicks, scrolls), and Device details (Type, Version, Model, Operating System). We are using the information collected by Contentsquare to our website and portal experience.

Contentsquare does not collect personally identifiable information and does not track your browsing habits across apps. For more information see Privacy Policy for Information Collected by the Contentsquare Service.

Tealium

We may use Tealium, which is a customer data platform. Tealium may track: Screens visited, Interaction patterns (such as screen actions, gestures: taps, scrolls), and Device details (Type, Version, Model, Operating System). We are using the information collected by Tealium to improve our user experience on the website.

For more information see Privacy Notice for Information Collected by the Tealium Service.

Bloomreach

We may use Bloomreach, which is a marketing operations tool. Bloomreach may record: Screens visited, on-site events (such as products viewed), and Device details (Type, Version, Model, Operating System). We are using the information collected by Bloomreach to improve our user experience on the website, to deliver effective marketing communications and to analyse the effectiveness of our advertising and communications campaigns. For more information see Privacy Policy for Information Collected by the Bloomreach Service.

Text Messaging

If you provide your mobile phone number, we may use it to send you:

• Booking-related and service communications
• Customer support messages
• Promotional text messages, where you have provided your consent

Message frequency may vary. Message and data rates may apply.

You may opt out of receiving promotional text messages at any time by replying STOP. Reply HELP for help or email [email protected].

We do not sell, rent, or share mobile phone numbers or SMS consent information with third parties for their own marketing purposes.

Golfbreaks does not share your personal information with any third parties unless necessary to provide the services described in the "How do we use your information" section above. For example, we share your information with travel providers such as airlines, hotels, car rental, activity providers, rail and cruise lines as required in order to make travel reservations on your behalf. In addition, we share your personal information with our online store provider so that they can process your payments for us. We also may share your information with third-party vendors who provide services or functions on our behalf, such as data processing. Mailing lists compiled from the information you provide will only be used by Golfbreaks for its own marketing and promotional purposes, and will not be sold or shared with any third parties except as provided herein.

The information you supply when you send in a customer service request or contact form is used to assist you with your request. Your submitting of such information to us constitutes your consent for us to use your information to contact you via email, SMS text, telephone call or any other communication method in order to assist you with your request, communicate with you, inform you of special promotions, or accomplish the purposes described in the "How do we use your information" section above. It may also be used to help Golfbreaks review and improve its products, promotions, and customer service.

We may also collect and analyse user-submitted information on an anonymous basis, such as golfing preferences, golf handicap or choice of golf destination/package to enable us to enhance and focus the services that we offer. We may also provide this statistical information to third parties, such as our golfing venues. Such data will not include any personally identifiable information.

Golfbreaks may also use general, anonymous, non-identifying or aggregate information to improve our website, analyze promotional success, and/or to share website usage information with our business affiliates. This information may include number of page views, visitor sessions, session length, hits, number of unique visitors, browser type, number of visits by each visitor, most requested pages, most accessed pages, top paths through the site, number of returning users. Not all of this information is shared with our business affiliates, but some aggregate numbers such as page views on a particular page during a particular time frame may be shared. Except as described herein, no personally identifiable information about you will be shared with any third party, although we may share aggregate or anonymous information with third parties, including advertisers.

Finally, we may disclose your personally identifiable information to any member of our group of companies, which means our subsidiaries, our ultimate holding company and its subsidiaries. We may also disclose your personal information to third parties:

• if we sell or buy any business or assets, in which case we may disclose your personally identifiable information to the prospective buyer or seller of such business or assets;
• if Golfbreaks Incorporated or substantially all of its assets are acquired by a third party, in which case personally identifiable information held by it about its customers will be one of the transferred assets; or
• if we are under a duty to disclose or share your personally identifiable information in order to comply with any legal obligation (including a subpoena, search warrant or other lawful request for information), or in order to enforce or apply our Terms of Use, Booking Conditions and other agreements, or to protect the rights, property or safety of Golfbreaks Incorporated, our customers or any other third parties. This includes exchanging information with other companies and organisations for the purposes of fraud protection and credit risk reduction.

All of the above categories exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Golfbreaks implements a variety of security measures to maintain adequate physical, procedural and technical security with respect to our offices and information storage facilities so as to prevent any loss, misuse, unauthorized access, disclosure or modification of your (the user's) personal information under our control.

We offer the use of a secure server. All supplied sensitive/credit information is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our payment gateway providers database only to be accessible by those authorized with special access rights to such systems, and any who have such access are required to keep the information confidential. After a transaction, your private information (credit cards, social security numbers, financials, etc.) will not be kept on file for more than one year after your return from vacation, or as required by applicable laws and regulations.

As described above, we use your personal information to provide you with targeted advertisements or marketing communications we believe may be of interest to you. Please note that we do not have access to or control over cookies or other technologies these third parties may use to collect information about your interests, and the information practices of these third parties are not covered by this Privacy Policy. Some of these companies are members of the Network Advertising Initiative, which offers a single location to opt out of ad targeting from member companies. For more information about how targeted advertising works, you can visit the Network Advertising Initiative’s (“NAI”) educational page at http://www.networkadvertising.org/understanding-online-advertising/how-does-it-work.

You can opt out of targeted advertising using the following links:

• FACEBOOK - https://www.facebook.com/settings/?tab=ads
• GOOGLE - https://www.google.com/settings/ads/anonymous
• BING - https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads

Additionally, you can opt out of some of these services by visiting the Digital Advertising Alliance’s opt-out portal at: http://optout.aboutads.info/ . Note that if you choose not to receive tailored ads, you will still see online advertisements, but they will be more general and less relevant to you.

We strive to provide you with choices regarding the personal information you provide to us so that all users and/or visitors to our website have the option to discontinue receiving communication from us and/or reserve the right to discontinue receiving communications by way of email or newsletters. We have created mechanisms to provide you with the control over your information and mechanisms to opt out as described in the various sections above. Additionally, to discontinue or unsubscribe to our website please send an email that you wish to unsubscribe to [email protected]. In addition to those, if at any point you believe the personal information we hold about you is incorrect, you want us to correct or delete that information, or you no longer want us to hold that information or contact you, please let us know through the contact information provided above. If you wish to unsubscribe or opt-out from any third-party websites, you must go to that specific website to unsubscribe and/or opt-out.

The California Consumer Privacy Act (California Civil Code Section 1798.83 “CCPA”) provides additional privacy rights to California residents as stated below.

Informative Request. You have the right to know and see what data we have collected about you over the previous twelve months, including:

• The personal information we have collected about you
• The categories of sources from which the personal information is collected
• How any personal information collected is used by us
• The categories of third parties with who we have shared your personal information.

When requested we will share all information collected in the previous twelve months from the date of request. We do not sell any of the personal information we have collected to you to any third party. Request to Delete. You have the right to request that we delete the personal information we have collected. Under the law, there are a number of exceptions, that include, but are not limited to when the information is necessary for us or a third party to do any of the following:

• Complete your transaction
• Provide you a service we offer
• Fix our system in the case of a bug
• Comply with the California Electronic Communications Privacy Act (Cal. Penal Code § 1546 et seq.)
• Protect your security and prosecute those responsible for breaching it
• Comply with a legal obligation
• Engage in scientific, historical, or statistical research in the public interests that adhere to all other applicable ethics and privacy laws
• Make other internal and lawful uses of the information that are compatible with the context in which you provided it.

Other Rights. You can request certain information about our disclosure of personal information to third parties for their own direct marketing purposes during the preceding calendar year. This request is free and may be made once a year. Additionally, you may appoint an agent to make any above request on your behalf, we may require evidence of such appointment to comply with any requests made by agents. You also have the right not to be discriminated against for exercising any of the rights listed above.

Exercising your rights. To request access to or deletion of your personal information, or to exercise any other data rights under California law, please contact us as per the “Contact Us” section below to submit any requests for the personal information collected.

Responding to Requests. It is our goal to respond to your request for the collected information or the deletion of the information we have collected within 45 days of receiving that request. If we require more time or unable to comply with your request, we will inform you of the reason and inform you of the extension period for completion in writing.

You may learn more about your rights under California’s privacy laws at https://oag.ca.gov/privacy.