Digital Content Specialist - Full time position

Role Overview:

Golfbreaks is seeking a highly organized, motivated Digital Content Specialist to support the US business through best-in-class content planning, writing, and editorial execution across our website and CRM channels. This is a handson role for an excellent marketing writer and editor who can produce high-quality, engaging, SEO-optimised content and ensure our brand voice and messaging stay consistent from first touch through long-term customer engagement.

In addition to leading website content planning and publishing, this role will own the planning and content creation for US email and SMS campaigns, partnering closely with our CRM and omni-channel specialists who support audience segmentation, message builds, deployment, and shared performance reporting. Because content sits at the center of how we market and sell, this role will naturally touch many areas of the marketing function, supporting channel owners with high-quality copy and consistent messaging across campaigns.

You will be trained on our website content management platform to publish and maintain content within established templates and workflows. This is not a coding or development role, and you will be heavily supported by our web and development teams for implementation and technical changes.

Key responsibilities:

Website Editorial & Content Delivery

• Deliver high-quality website content from ideation and research through to writing, editing, publishing, and ongoing improvement.
• Write and edit editorial content (e.g., guides, destination articles, trip-planning content) and create/refine product and destination descriptions, landing pages, FAQs/resources, and other supporting web content.
• Apply strong editorial standards (clarity, accuracy, tone of voice, style consistency, proofreading) across all website content.
• Localize and adapt content produced by global teams and partners to ensure it reflects US market language, context, and campaign needs; support occasional geo-specific campaign variants (city or region-based messaging).
• Conduct regular content audits to identify outdated, underperforming, or duplicate content and take appropriate action (refresh, consolidate, retire, or rework).
• Partner with Sales/Service and commercial stakeholders to keep destination and offer content accurate and customer-friendly.

SEO Implementation

• Collaborate with SEO specialists to implement keyword strategies and recommended on-page improvements, including metadata updates and internal linking.
• Apply SEO best practices in publishing (content structure, internal linking, optimisation for intent) while maintaining a high-quality editorial experience.
• Benchmark against competitors and monitor industry trends to identify content opportunities and best practices.

Email & SMS Content Ownership (Plan + Write + Coordinate)

• Own the planning, writing, and coordination of the US email and SMS content calendar (newsletters, nurture/win-back, launches, promotions, seasonal campaigns).
• Write and edit high-performing copy (subject lines, preheaders, body copy, CTAs, SMS copy), ensuring consistent brand voice and messaging from first touch through long-term engagement.
• Own campaign briefs and content requirements (objective, audience intent, offer framing, messaging hierarchy, and copy deliverables) and manage review/approval cycles through to send-ready assets. o Partner with omni-channel specialists who execute builds and sends (audience/segment building, templating, deployment). Provide clear briefs, copy, versioning, and deadlines to support efficient execution.
• Support always-on lifecycle content needs and maintain best practices for customer experience (tone, clarity, frequency discipline, opt-out language as required).
• Partner with the omni-channel team to review performance and insights, capture learnings, and iterate messaging and content priorities accordingly.

Cross-Channel Copywriting & Campaign Support

• Provide copywriting and editorial support across marketing and advertising outputs, partnering with channel owners to ensure message consistency and quality across touchpoints.
• Support paid social advertising with copywriting and ideation (angles, hooks, messaging variations); provide copy support to the organic social team as needed.
• Contribute to creative concepting, campaign themes, and storytelling approaches, ensuring copy and visuals are tightly aligned.

CMS Publishing, Assets & Collaboration

• Manage and update content in the CMS using existing templates and workflows (copy, imagery, modules, page refreshes), ensuring pages are accurate, current, and meet established standards.
• Source, upload, and maintain imagery in the digital asset library (DAM), ensuring assets are appropriately tagged and organized for easy access and reuse.
• Work closely with web/dev and UX/CRO stakeholders to ensure content supports user journeys, accessibility-minded best practices, and conversion goals; support content testing initiatives (e.g., headlines, CTAs, copy variations) where applicable.
• Coordinate timelines, approvals, and stakeholder inputs to ensure timely delivery of content across the year.

Performance Insights & Continuous Improvement Monitor and summarize key performance indicators across owned channels (website engagement, organic content performance, email/SMS engagement, assisted outcomes). Use performance data to recommend improvements to web pages, emails, messaging frameworks, and content priorities. Support content-led testing where appropriate (e.g., subject lines, message framing, page copy variations) and share learnings with the wider team. Support on-site experience improvements by identifying friction or content gaps and implementing practical updates through CMS (in partnership with the broader team).

Why Golfbreaks:

• Be part of our rapidly growing North American office in Charleston, SC - Charleston, SC (Hybrid): Must be local. 3 days in office, 2 days remote.
• Competitive pay depending on experience
• Between 15-25 days’ PTO per year depending on experience
• 6 Well-being days PTO per year (1/2 day per month accrual)
• 10 Federal Holidays per year
• Medical Insurance and 401K retirement plan
• Experience our products first-hand (visit our destinations)

What we are looking for?

• Portfolio required: Please share examples of content you’ve created, such as website pages/landing pages, long-form editorial or guides, email and SMS copy, and advertising copy examples (including variations if available)
• 5–8 years of experience in digital content, marketing, communications, journalism, or a related field (or equivalent professional experience)
• Exceptional writing, editing, and proofreading skills with strong storytelling instincts and high proficiency in US English
• Proven ability to maintain and adapt brand voice consistently across formats, audiences, and touchpoints
• Strong experience writing for website experiences, including landing pages, destination/product descriptions,
• FAQs/resources, and long-form editorial content
• Experience owning the planning, writing, and coordination of email and SMS content calendars (newsletters, promotions, launches, lifecycle messaging), including partnering with execution specialists who handle build and deployment
• Working knowledge of SEO best practices as they relate to content (writing for search intent, on-page structure, internal linking mindset, and coordinating metadata updates with SEO owners)
• Working knowledge of CRM and lifecycle messaging best practices as they relate to content planning
• (message hierarchy, cadence considerations, clarity, and customer experience)
• General understanding of CRO/UX copy best practices (clarity, reducing friction, accessibility-minded writing), and comfort supporting content testing initiatives in partnership with the relevant owners
• Strong planning and coordination skills: able to manage calendars, briefs, approvals, feedback cycles, and multiple deadlines in a fast-moving environment
• Analytical mindset: able to interpret performance insights and translate them into practical content improvements (in collaboration with analytics and channel owners)
• Ability to localize content for the US market, including adapting content originating from the UK team, and supporting occasional geo-specific campaign variants
• Experience supporting paid social with copywriting and ideation (without owning channel management)
• Experience collaborating closely with designers and creatives to ensure copy and visuals stay aligned
• Experience running content audits and improving content libraries (refreshing, consolidating, retiring outdated content)
• Interest in golf, travel, or sports marketing

Company Profile:

Golfbreaks was established in 1998 in the UK, with the primary objective of saving golfers time and money when it comes to organizing their golf vacations. Since then, we have sent over 3 million golfers on trips worldwide and are widely recognized as the ‘go-to’ experts in golf travel globally.

Headquartered in Windsor, UK and with offices in Charleston, South Carolina and Copenhagen, Denmark, our dedicated team of over 200 employees worldwide are always committed to creating the perfect golf package for you and your group, AND at a guaranteed best price while enjoying our unique hassle-free trip planning service. Our packages are fully customizable and include all resort fees and taxes, with no hidden costs or fees.

Please email your resume with a covering letter to [email protected]

We reserve the right to close this job application earlier than the stated closing date if a sufficient number of applications are received. We encourage applicants to apply as soon as possible. No agencies please.