The Clubhouse

Top tips on how to market and fill your breaks

Ben Foster, Head of Pro Travel at Golfbreaks shares his top tips for marketing and delivering the “ultimate members golf break”.

Ben Foster
Ben Foster
4 mins read
Golf pro travel

Do your research

With such a pent-up demand for travel it’s important to find out where your members would like to travel, whether it be in the UK or overseas. A little effort here will ensure you decide on the best destination.

La Manga Club Principe Felipe Hotel

Polish your marketing

Effective promotion can help you fill your breaks easily and quickly. Send out a personal invite to interested clients, promote with posters around your club and add into your weekly newsletter and email to your membership base. Make sure you list all the relevant information with a clear call to action.

Promote your expertise

Are you offering a coaching break? Make sure you heavily promote the coaching element to your clients and members. Offering a coaching element on a break is a great way to add a point of difference to a standard golfing holiday and enables you to increase your revenue significantly, all whilst providing an exceptional service to your membership.

Practice facilities at Amendoeira Golf Resort

Lock in commitment

Once you have generated the interest ensure you lock in their commitment by taking a deposit from your clients. This will ensure you can hold the best tee time availability and rates with Golfbreaks and also makes sure that your clients are serious about going.

Aphrodite Hills Hotel

The higher deposit you take, the less likely they are to drop out last minute and leave you with a space to fill. Golfbreaks also offer a flexible booking policy, vital in the current circumstances giving you and your clients peace of mind when booking.

Keep in touch

Regular communication is key. Make sure you send out all the vital information surrounding your break including itinerary and final payment dates. You can create a WhatsApp group to keep everyone involved and share any smaller information over this channel.

You can also offer lessons to your group before they go to brush up on their swing and promotions on last minute essentials such as balls, gloves and clothing to ensure they have everything they need for their upcoming break.

Deliver a world class golfing experience

Pay attention to all the finer details and ensure your group are having fun at all times by giving them your undivided attention whilst you are away. Make sure you have all the travel information and documents and that your clients fully understand what their break entails and the full itinerary. All that’s left is to enjoy the golf, sunshine and great company!

Precise Resort El Rompido

Follow up post trip

Ensure you follow up with your clients once you are back to gather feedback. Have your next break ready to promote to them. In the majority of cases, you will be able to fill your next trip instantly as your clients will be itching to get away with you again!

Feeling inspired?
As a recognised PGA Principal Partner, explore the pro travel team's top tips to help plan the perfect members golf getaway.


Ben Foster avatar
Ben Foster

Head of Pro Travel

Head of Pro Travel

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