Digital Marketing Specialist - Full Time Position

Role Overview

Golfbreaks by PGA TOUR is the largest golf travel company in the world, delivering award-winning service to golf travelers. They provide an extensive choice of golf vacations across the USA and worldwide, along with a best-price guarantee and a highly rated hassle-free planning service.

Golfbreaks by PGA TOUR are looking for a digital marketing specialist with two years of relevant experience to join their fast-growing US business. You will be working as part of a small team focused on marketing the Golfbreaks brand and service throughout North America, as well as collaborating with the wider global business and their partner brands.

Why Golfbreaks by PGA TOUR

• Be part of our rapidly growing North American office in Charleston, SC
• Competitive pay with projected Yr1 earnings of $45,000-$60,000 depending on experience
• 11 days vacation per year (plus 10 Federal holidays)
• Flexible mix of office and remote work schedule (based in/around Charleston SC)
• Medical Insurance
• 401K retirement plan
• Experience our products first-hand (visit our destinations)

Key Digital Marketing Responsibilities

• Support with creating and optimizing performance marketing campaigns, including paid search, paid social, display and affiliate campaigns
• Reporting on campaign performance and benchmarking on KPIs
• Use of analytics platforms for campaign reporting and channel optimization
• Working with the digital team on our website conversion rate optimization and experimentation programs
• Building our affiliate program and partner network
• Use of our MarTech software suite for campaign building and maximizing channel performance
• Being a key member of the marketing team involved with strategy planning, building activity schedules, ideation, and campaign fulfillment
• Working closely with the product, sales, and service teams to coordinate marketing activity and manage the marketing schedule

Other Marketing Responsibilities

• Planning and fulfilling marketing campaigns with partners and managing partner accounts
• Content creation for our website, email, and social channels; including written, graphic and video formats
• Constructing and implementing brand and product marketing campaigns to be run through owned channels, optimizing the activity, and reporting on performance
• Supporting our organic social channels; posting content and engaging with followers

What we are looking for

• An undergraduate degree with a minimum of two years experience in digital marketing
• Proven track record in managing paid search, paid social, display, and affiliate campaigns
• Account management skills that are required for working with partners and agencies
• Analytical mindset for digital experimentation, website optimization, marketing campaign optimization
• Reporting skills including good experience in using analytics tools and in building reports
• Creativity for campaign ideation and content production (strong written communication skills)
• Experience in producing graphics for marketing campaigns and social content
• Video editing skills would be beneficial but not essential
• Organizational skills and attention to detail for fulfilling campaigns and proofing content and creative
• Driven, tenacious, and self-motivated attitude (a fast learner)
• Strong interpersonal skills and the ability to thrive in a team environment
• Knowledge of and an interest/passion in sport/golf or the travel industry is an advantage (playing golf is not a pre-requisite)

Company Profile

About Us Golfbreaks by PGA TOUR is a specialist golf travel company that books golf vacations for over 230,000 golfers worldwide annually. Originating out of the UK in 1998 and with a head office in Windsor UK, Golfbreaks also has offices in Copenhagen, Denmark and Charleston, South Carolina USA. With the primary objective of 'saving golfers time and money', when booking their golf vacations Golfbreaks arranges tee times, accommodations, ground transportation, and tournament experiences, and has a 'price promise' ensuring that customers get the very best value.

In 2019 the PGA TOUR selected Golfbreaks to be their ‘Official Golf Vacation Partner’, creating Golfbreaks by PGA TOUR, which is on an exciting journey of becoming the ‘go to’ golf travel experts in North America.

How to apply

Please email your resume with a cover letter to [email protected]