PGA TOUR invests in Golfbreaks to accelerate its global expansion
In October 2019, the PGA TOUR and Golfbreaks joined forces to offer avid golf fans a better solution to booking golf vacations at over 2,500 destinations throughout Europe and North America under the “Golfbreaks by PGA TOUR” brand. This investment marks the PGA TOUR’s entry into the global golf travel industry and underpins its commitment to fan engagement and growing the game of golf.
Expansion of its Northern American business under the 'Golfbreaks by PGA TOUR' brand
Press release: 29th October 2019
The PGA TOUR and Golfbreaks are joining forces to offer avid golf fans a better solution to booking golf vacations at over 2,500 destinations throughout Europe and North America under the “Golfbreaks by PGA TOUR” brand.
Founded in 1998 in the United Kingdom, Golfbreaks relentless focus on choice, service, value and loyalty has enabled the company to become the market leader in golf travel. Following 21 consecutive years of revenue growth, Golfbreaks now looks to accelerate the expansion of its North American business.
“We opened our U.S. office in 2016 to help the 30 million-plus golfers with a one-stop travel service offering of high-quality, good-value golf vacations,” said Andrew Stanley, Golfbreaks Chief Executive Officer. “Having achieved three years of double-digit growth, the time was right for us to find a strategic partner who was fully committed to help us scale this business. Combining the PGA TOUR’s credibility, reach and assets with Golfbreaks’ market knowledge and core business IP creates a scalable platform to grow the business across all geographies.”
Specifically, the PGA TOUR will contribute its brand and select marketing assets to raise the profile and visibility of Golfbreaks to its sizable fan base. In addition, Golfbreaks will build tournament experience packages at high-profile events like THE PLAYERS Championship and the FedExCup Playoffs as well as unique “stay and play” vacations at prominent TPC properties such as TPC Sawgrass and TPC Las Vegas.
“Booking a golf vacation in the States can be an arduous process,” said Lance Stover, PGA TOUR Senior Vice President, New Ventures. “In partnership with Golfbreaks, we can help showcase a better solution. Highly skilled agents that simplify the discovery and planning process at a better value is an incredible proposition. Coupled with our marketing reach and unique assets, we can help redefine what golf travel means to our fans.”
Golfbreaks will continue to be managed and operated by the existing and long-standing Golfbreaks leadership team. As a minority shareholder in the company, the PGA TOUR will also serve on the Board of the parent company, Golfbreaks Limited.
Golfbreaks, the market leader in golf travel, organizes golf vacations and golf tournament experiences for over 230,000 consumers annually across 2,500 resorts and golf courses throughout the United Kingdom, Europe, and the United States.
Founded in 1998 by its Chief Executive Officer, Andrew Stanley, Golfbreaks has built a highly skilled team of 175 individuals with a passion for golf and travel working across its Windsor, United Kingdom global headquarters and its Copenhagen, Denmark, and Charleston, South Carolina regional offices.
Golfbreaks delivers outstanding choice, value and service, with the reassurance and security of booking with a fully bonded travel company. Golfbreaks is the only golf travel company to reward customers for their loyalty through its innovative Breakpoints rewards program. An astonishing 99% of Golfbreaks’ customers state they would book their next golf vacation with Golfbreaks.
About PGA TOUR
By showcasing golf’s greatest players, the PGA TOUR engages, inspires and positively impacts our fans, partners and communities worldwide.
The PGA TOUR, headquartered in Ponte Vedra Beach, Florida, co-sanctions more than 130 tournaments on the PGA TOUR, PGA TOUR Champions, Korn Ferry Tour, PGA TOUR Latinoamérica, Mackenzie Tour-PGA TOUR Canada and PGA TOUR Series-China. Members on the PGA TOUR represent the world’s best players, hailing from 28 countries and territories (93 members are from outside the United States). Worldwide, PGA TOUR tournaments are broadcast to 226 countries and territories in 23 languages. Virtually all tournaments are organised as non-profit organisations to maximize charitable giving. In 2018, tournaments across all Tours generated a record $190 million for local and national charitable organisations, bringing the all-time total to $2.84 billion.
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